When I began doing email marketing I would walk into a business and ask a few questions to the owner like: “How do you stay in touch with your customers” or I would explain that my company provides “email marketing solutions” to help bring customers back in the door. In nearly every case the owner would look at me dazed and confused – not understanding what it was I was talking about.
In many cases upon explanation and a breakdown of how the service works for businesses owners and managers would often think of the service as a plush add on to their marketing but not necessarily a vital component.
I’m reminded of how business owners used to think about web sites even as short as 10 years ago – “a nice thing but not necessary”. Now a business without a web site is like a business without a telephone – you’ve just got to have one!
The email marketing component of a company’s marketing plan is much the same way – in another 5 years companies that don’t offer this component to their customers will be on the losing end of building their business. Customers today assume that businesses are going to have an email communication device of some sort to serve them. Businesses today need every edge they can get over their competitors, and email marketing is one tool that is inexpensive, proven effective and very much a staple in the new marketing era of today.
Below are some national statistics F.Y.I. For a limited time try our email marketing service free for once month to kick the tires with no obligation.
Regards,
Bill
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What do large corporations know that you may not about email marketing?
It Works, and Works Well...
If you are a data minded person that loves stats and trends the next few paragraphs are for you. If your eyes glaze over just thinking about spreadsheets and number crunching skip to the end for the bottom line….
- 72% of respondents to an Econsultancy survey in early 2011 described email marketing's ROI as excellent or good. Only organic SEO scored better.
- According to research conducted by the Direct Marketing Association, email marketing generated and ROI of $43.62 in 2009 and was expected to generate and ROI of $42.08 for every dollar spent on it in 2010. As such, it outperforms all the other direct marketing channels examined, such s print catalogs.
- The ForeSee results 2010 report on the effectiveness of social media found that promotion email marketing to be the second biggest influence on retail website visits. The biggest influence was familiarity with the brand.
- A merchant Circle survey of over 8,000 local business owners in the US found email marketing cited by 35.8% as a top 3 most effective marketing of advertising method. Only social network profiles and search engine marketing scored higher
- In Datran Media`s 2010 Annual Marketing & Media Survey, 39.4% of industry executives said the advertising channel that performed strongest for them was email marketing. This was the top result (reference)
- The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009 revealed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions, just behind SEO (reference).
The Money Is Following the Results...
A January 2011 survey by B to B Magazine found 63% of respondents likely to increase spending on email in 2011 (second only to websites) with 29% keeping spend constant (reference)
- The 2011 Digital Marketing Outlook Survey from the Society of Digital Agencies revealed that 70% of brand marketers planned to invest in email marketing in 2011. This was the joint highest result (reference).
- A DMA survey of US and Canadian marketers in late 2010 found email was the most widely used web-based direct marketing technique (reference).
- A late 2010 customer survey by Campaigner found 61% intending to do more email marketing in 2011, and 33% planning to continue at the same level (reference).
- A 2010 survey of 2,500 marketers by AWeber found 82% intending to increase their email marketing efforts over the next 12 months (reference).
What Do All Of These Stats Mean To Your Business?
We all have choices in how we run our business, the direction we take and the strategies we choose to get there. Smart business owners don`t "re-invent the wheel" they follow trends of what other successful businesses are doing. Customers today expect businesses they frequent to have an email marketing program - in fact according to our research here locally many customers feel disappointed if a business they frequent doesn`t use this tool!
If you don`t have a strategy for an email marketing, get one or call me for a free brainstorming session! We`ll discover new ways for you to get your customers back in the door more often and get new customers.
Some of our clients include:
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